A journalist with inside information passed along this little tidbit. The NFL knew Bad Bunny was controversial -- but the league went ahead with him as the halftime headliner because Apple wanted it. Apple plans to use Bad Bunny on multiple platforms in the near future. The NFL wants Apple for future advertising on their game broadcasts, so this was purely a money play for the future. The league figures the controversy will quickly go away, because Americans have notoriously short memories.
A journalist with inside information passed along this little tidbit. The NFL knew Bad Bunny was controversial -- but the league went ahead with him as the halftime headliner because Apple wanted it. Apple plans to use Bad Bunny on multiple platforms in the near future. The NFL wants Apple for future advertising on their game broadcasts, so this was purely a money play for the future. The league figures the controversy will quickly go away, because Americans have notoriously short memories.
You hit it dead center of the uprights as usual. Kinda glad I didn’t go now.